Colin McEnroe: NYT & The Price Of News

The NYT is erecting a paywall, but will users pay?

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Colin McEnroe Show: NYT & The Price Of News
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Colin McEnroe Show: NYT & The Price Of News

Here, to me, are the killer statistics:

People spend 35 percent of their media time on the internet, but only 14 percent of the advertising dollars has moved over there. People also spend 35 percent of their media time watching TV, which commands 40 percent of the money spent on advertising. 
That's because online ads aren't worth much. Only 16 percent of users ever click on an ad. And 8 percent of users account for 85 percent of all clicks. 
So the eyeballs moved to the Internet, but nobody figured out how to make the advertising follow them over there. An online reader just isn't worth as much as a print reader, even if they're the same person. 
So how do you make it pay? The question needs an answer because a lot of the really important journalism in this country is done by people who have, you know ... jobs. At companies. Which make money.
Leave your comments below, e-mail or Tweet us @wnprcolin.



I've been a newspaper enjoyer

I've been a newspaper enjoyer since my early teens. I was good for at least one, sometimes two, a day, and always at least two on Sunday. Recently though, I've stopped buying the papers and started reading them online. This was done for two reasons: the environmental impact-(you'd never believe how quickly those papers turn into a giant stack of wasted paper) and also for the reason that I can get all of the information I care for online for less than my monthly costs of the paper.
My results so far have been so-so. I miss my paper. I miss the crossword puzzles, and some of the little police blotter stuff that my local papers do not share online. I'm not crazy about the blinking/flashing ads online that the paper has to resort to to get my attention to their ads. And even though I'm aware that they're available elsewhere online, I miss having things like sports leagues standings 'right there' in my hands. It was nice. I do not miss the mess & waste of all those papers though.

E-mail from Bob

We buy our NY Times everyday at our local news store/news stand. I hate taking business away from a local store, but I want unlimited internet access like I have now. I wonder if the NYTimes thought about how it will impact news stands - particularly in NYC.