Where We Live: Advertising Through A Crisis
Exploring Damage Control
A massive oil spill in the Gulf. A brand of cars with faulty accelerators. A golfer with a broken personal life.
That list goes on. A banking industry at the heart of an economic collapse. American automakers turning to the government to keep them financially viable.
We live in an age of corporate crisis, and today we look at the damage control that follows. How do companies and public figures repair their tattered images and brands?
And we’ll look at what's new in political advertising as the mid-term mud starts to sling. How well are Connecticut’s candidates spending their marketing dollars? And is negative advertising actually good for the political discourse?
This program was produced by Jonathan McNicol.
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Listener Email from Stephen
I must say I have very mixed feelings about boycotting bp. You can't really boycott an oil company effective. There isn't really such a thing as bp gas. All gas is made to government specs for its season and destination and then all the fuel from shell, bp, texaco, exxon refineries are basically mixed in the pipeline to be delivered. The oil once its pumped goes on the open market as well. So if you fill up at a bp station the gas could of just as likely been refined at a texaco refinery and made from shell oil. Boycotting the stations only hurt small business owners since just like a fast food restaurants these are franchises.
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