Morning Edition: "Advergames" For Children

New study on food companies marketing games for children.

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Mikkel Rønne (Flickr Creative Commons)
Morning Edition: "Advergames" For Children
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Morning Edition: "Advergames" For Children

If you wish your child spent more time outdoors, and less time playing computer games, here is one more thing to worry about - some of those computer games may actually increase your child's consumption of junk food, that's according to a new study from Yale's Rudd Center for Food Policy and Obesity. Joining us by phone is lead author of the study, Jennifer Harris - she is also the Rudd Center's director of marketing initiatives.